— PROJECT NAME
Created by Dreamers
— ROLE
Research
Concept Development
Art Direction
Moodboard Creation
Visual Storytelling
Campaign Presentation Design
— DATE
March 2026
Created by Dreamers was developed as part of an individual conceptual campaign for Golden Goose exploring the idea that dreams evolve over time without ever fully disappearing.
Responding to a brief that required communicating the essence of a shoe brand without showing the shoes themselves, the project focused on themes of persistence, growth, and identity.
The concept captures spaces shaped by repetition and continuous effort, using traces of movement and imperfection as evidence of ambition and creative evolution.
This project combined conceptual storytelling, photography, and art direction to build an emotionally driven campaign narrative centered on nostalgia, authenticity, and self-expression.