Matilde Varandas

Music Festival Rebranding

— PROJECT NAME

El Jardín De Las Delícias


— ROLE

Concept Development

Visual Research

Typography Exploration

Identity System Creation


— DATE

March 2026

El Jardín de las Delicias was developed as part of a visual identity project exploring how design can transform the perception of a music festival by reimagining it for a completely different audience.


Inspired by Hieronymus Bosch’s The Garden of Earthly Delights, the project reinterpreted the festival as an immersive surrealist experience blending classical music, techno, and dream-like visual worlds.


The concept explores the transition between harmony, temptation, and chaos through a three-part visual and musical journey inspired by the structure of Bosch’s triptych painting. Combining hypnotic organic forms, surreal botanical elements, and vibrant colour systems, the identity aimed to create a contemporary festival experience centered on escapism, imagination, and sensory immersion.


This project combined branding, visual identity design, typography, poster design, and art direction to build a cohesive festival universe across physical and digital applications.