Matilde Varandas

— PROJECT NAME

Nowhere Is Too Far

— ROLE

Concept Development

Visual Storytelling

Creative Direction

Presentation Design

— DATE

February 2026

Nowhere Is Too Far was developed as part of a creative pitch for Levi’s exploring the brand’s transition from an American icon to a global cultural pioneer, while maintaining its core values of individuality, work, and self-expression.

The concept explores how Levi’s exists beyond geography, following individuals who build their lives on their own terms across remote and contrasting environments.

This project combined studio photography with AI-generated landscapes to build a contemporary campaign narrative centered on freedom, movement and identity.